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Making Downloadable Advertising Work
As someone who spends a greater than average amount of time on planes and trains, the ability to download television shows has been a big plu...
Why retailers are gaining an edge in online advertising
Ecommerce powerhouses represent the new breed of “publishers” that could quickly rise to surpass today’s publishers both in advertising impor...
AdQuick Launches Look-Alike Modeling For Outdoor Advertising
Source: Ad Exchanger
Out-of-home (OOH) advertising is the only traditional media that’s still showing growth, but some advertisers are holding back, because the p...
Marketers turn up the volume on podcast advertising
Source: Greater Baton Rouge Business Report
Podcast makers are getting more and more interest from marketers looking to tap into listeners, but their growth remains constrained by the l...
NRA Sues Advertising Firm for Alleged Media Leaks, Coup Attempt
Source: Daily Beast
The NRA is suing the advertising firm that it has worked with for decades–again...
Google Moves to Tackle Amazon Advertising Threat
Source: Market Realist
Google lags behind Amazon and Facebook in revenue growth...
New Book Lifts the Veil on Amazon Advertising, revealing the secrets to Expand Your Brand Both Online and Offline
Source: MarTech Series
The Ultimate Guide to Amazon Advertising, reveals everything brands need to know to successfully use Amazon Ads to reach an audience of 310 m...
Make mobile advertising easier, please
If you’re a mobile app developer today, you face a vast, LUMA-like ocean of choices when it comes to how you will make money...
Life on the B Side: Social Media Advertising Under CGL Coverage B (Part 2)
Source: The National Law Review
The following is Part II in our two-part series on the intersection between social media advertising and the lesser known portion of commerci...
Twitter accidentally shared user data with advertising partner
Source: Fox News
Twitter says it “inadvertently” collected iOS location data from some of its users and shared it with one of its “trusted” advertising partne...
Google's advertising boss says that it won't sacrifice privacy to boost its slowing ads business
Source: Business Insider
When Prabhakar Raghavan was teaching at Stanford University some 20 years ago, he was recruited by two grad students — Larry Page and Sergey ...
Walmart’s battle with Amazon has new fronts: Digital ads and A.I.
Walmart is investing more in tech, with billions spent on acquisitions and research and development...
Five Imperatives For Winning The Streaming TV Advertising Revolution
For this upfront season, over-the-top (OTT) advertising is at the top of the “transformation” agenda for the TV industry. In fact, connected ...
How Pinterest plans to attract more self-serve advertisers
Source: Ad Age
Platform outlines strategy to expand business beyond limited base of brands...
Why is Facebook Changing its Tune on Crypto Advertising as It Suddenly Loosens it Grip?
Source: Ethereum World News
Social Media giant Facebook has announced another change in its policy related to the advertising of cryptocurrencies and blockchain services...
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