Political Media, Inc.
Inside Politics, Outside the Box.
Political Media Report
Facebook Faces Civil Rights Backlash Over Political Ad Identity Disclosure Rule
Facebook, which recently tightened its identity and disclosure requirements for political advertisers in response to public and Congressional...
How Good Storytelling Can Propel Underdog Campaigns
Source: Campaign and Elections
Studies have shown that our brains are generally more receptive to marketing messages delivered as narratives than "lists of facts."...
Privacy in nonprofit political spending key to democracy
Source: The Hill
Can Americans protect their privacy and their elections at the same time? Cynical politicians around the country say no...
Google stops taking political ads in Maryland because it's not sure that it can comply with a new transparency law
Source: Business Insider
Maryland's General Assembly now requires that those buying political advertising identify themselves and how much they spent...
Experts say effectiveness of political ads depends on candidate
Election season is filled with political advertisements. In the recent primary runoff election, some ads were ugly. But do negative ads work?...
Do you think negative political ads are effective?
Source: NBC News
Negative political ads don't resonate with Americans, and one political expert says it's important for Americans to look past the ads and get...
The Biggest Spender of Political Ads on Facebook? President Trump
It’s official: President Trump is the single biggest political advertiser on Facebook...
Blockchain, Digital Advertising, and the Great Escape
Source: Coin Central
Blockchain in media and entertainment potentially changes the nature of digital advertising, but how can blockchain be applied to digital adv...
Calculating Your Calculated Risks
Source: Ad Exchanger
Investment in new product development is the single strongest predictor of a company’s future value. It’s for this reason that successful com...
Papa John's Agency Woes Continue As Fallon Resigns Account
Less than a week after Papa John’s founder and former chairman John Schnatter accused the pizza chain’s former agency—Laundry Service--of ext...
3 Ways to Make Mobile and TV Work Better Together
Source: Ad Week
Television's reach is still great, but it's better with Facebook...
Consultants Face Tough Call On 2018 Media Mix
Source: Campaign and Elections
Digital media consultants and their ad buyers are getting mixed messages this cycle...
Google Starts To Give Marketers More Access To Data
After years of holding the data close to its vest, Google has begun to give advertisers more data to help them make better decisions and run ...
Ocasio-Cortez, Hegar and the art of making your political ad feel like an uplifting movie
Source: Washington Post
Even if you haven’t heard of Alexandria Ocasio-Cortez and MJ Hegar, you’ve probably seen them...
Online political advertising will top $2 billion for the midterms
This year is already looking to be one of the most expensive mid-term elections in history...
Connect With Us
Political Media, Inc
1750 Tysons Blvd Ste 1500
McLean, Va 22102
Receive our Alerts
COPYRIGHT ©2002-2018, POLITICAL MEDIA, INC., ALL RIGHTS RESERVED