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7 Ways 5G Will Help Advertising Evolve in 2019
Source: MarTech Advisor
5G has cooked up quite a storm with big promises such as speeds that are 100 times faster than 4G. No wonder then, expectations are soaring. ...
Why the Droga5 acquisition is a good thing for advertising
Source: Ad Age
Consultancies aren’t killing off agencies—actually, it’s quite the opposite...
Amazon to launch mobile ads, threatening Google and Facebook
Source: The Denver Post
Amazon has emerged as a fast-growing challenger in the digital advertising market because it captures 50 percent of all online sales in the U...
Advanced Advertising: Great Content Means Advertisers Have to Up Their Game
Source: Broadcasting & Cable
Just as the content side of the business enjoys the peak TV era, marketers aim for the same level of performance with their ads. Julie Sterli...
Evolving TV advertising for streaming: Why you need to attend the Ad Age Next: OTT Conference
Source: Ad Age
Hear from Hulu, Roku, YouTube, Viacom and CBS Interactive...
Digital Advertising's Unlikely Giant Killer
In 2019 it’s clear that Amazon is finally getting serious about becoming a full-fledged advertising platform...
Trump administration sues Facebook over 'discriminatory' advertising practices
Source: NBC News
The Trump administration charged Facebook on Thursday with "discrimination" in its advertising practices for housing...
In 2020, Native Advertising will be More Programmatic and Mobile - but Less Social
Source: Social Media Today
A report, recently published by eMarketer, presents its predictions by juxtaposing 2018 numbers with 2020 estimates...
Facebook Changes Its Ad Tech to Stop Discrimination
On Tuesday, Facebook reached a historic settlement with civil rights groups that had accused the company of allowing advertisers to unlawfull...
Computer Generated Models: Intellectual Property and Advertising Risks
When you scroll through Instagram or other social media platforms looking for the latest fashion trends, you may no longer be seeing just the...
Google Fined $1.7 Billion by E.U. for Unfair Advertising Rules
Source: New York Times
European authorities on Wednesday fined Google 1.5 billion euros for antitrust violations in the online advertising market, continuing its ef...
Amazon's Next Move to Boost Its Advertising Business
Source: The Motley Fool
The e-commerce giant will ride the biggest trend in advertising in 2019...
Digital advertising in the US is finally bigger than print and television
It was inevitable, but it’s finally here: Digital advertising businesses like Facebook and Google will be bigger in the US this year than tra...
TV networks partner to standardize addressable advertising
Source: Ad Age
Yet another consortium is forming among TV companies—this time to establish standards in addressable advertising...
Digital out-of-home advertising is fracturing into many channels
Source: MarTech Today
Digital out-of-home advertising is evolving so far beyond just being video billboards that, like mobile, the channel category may soon split ...
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