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Technology to power advertising's future
Source: Business Standard
Consider this: You are at a beach party and desperately need a refill of your drink before your favourite disk jockey arrives...
The state of programmatic advertising, in 5 charts
It’s common for marketers to talk up their willingness to pay more for the context and quality of ads now that chasing the cheapest media imp...
Targeted Advertising Requires Good Data
Data is hailed as the marketer’s Holy Grail for a good reason -- providing marketers with the insight needed to tailor advertising campaigns ...
How the Pollies Were Born
When the Pollies were born, they had no name, no rules, no categories. "I just decided to do it," stated Roy Pfautch, president of the Amer...
Facebook says it’ll now require political-leaning advertisers to verify their identity
Source: The Verge
Facebook advertisers who want to promote their views on key political issues — like abortion and Second Amendment rights — will now have to v...
Use Of Advanced TV Advertising Set To Rise
Source: Media Post
Advertisers and agencies are set to increase the use of advanced linear TV advertising this year according to the Advanced TV Primer report, ...
Agencies: Facebook’s Removal Of Third-Party Data Will Turn Back The Clock On Targeting
Source: Ad Exchanger
Facebook’s announcement Wednesday that it would ban third-party data partners from directly targeting on its platform hit ad buyers hard...
Brands just can't seem to quit Facebook
Source: Ad Age
Of the top 1,000 ad spenders on Facebook, only seven ceased buying ads following reports that Cambridge Analytica misused user data as it tri...
Push Your Organization to Achieve Real Customer-Centricity
Source: Ad Week
In the past, marketers drove results through discrete campaigns and programs, with distinct lines between traditional and digital, social and...
The Conversation You Need To Have With Your Campaign Manager
Source: Campaigns & Elections
Hiring a manager is one of the most important decisions candidates make. It can make the difference between a successful campaign and one tha...
YouTube enters gun control debate by banning firearms advertising
YouTube has pledged to ban all videos that promote or provide links to websites selling firearms...
Advertising’s hidden class system
Source: The Drum
The British are class obsessed. We’re fascinated by the divisions that separate us...
Overheard at Advertising Week Europe: Platforms must deliver value instead of ‘just stealing stuff from us’
As another Advertising Week Europe ends, marketers, publishers and agencies are rethinking their relationships with the duopoly, with Google’...
The Three Issues Keeping Brands From Going All-In On Podcast Advertising
Source: Ad Exchanger
The lack of a standard measurement protocol has been an issue for the podcast industry for years...
Firms start to pull Facebook ads following data scandal
Commerzbank and Mozilla have suspended ad campaigns on Facebook following the data scandal that has seen more than $45 billion wiped off the ...
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