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Political ads don't have to be true
Source: Toronto Sun
It’s strictly voter beware when it comes to political advertising...
Have we reached peak smartphone, and what does that mean for marketers?
Source: Marketing Land
Kleiner Perkins’ Mary Meeker’s highly anticipated kitchen-sink compendium of third-party stats dropped yesterday...
Succeed In Spot TV Advertising During Political Season
For the past 30 years, I’ve heard agency media buyers tell clients their schedule did not deliver the projected audience “due to political." ...
Facebook’s ad rules are forcing news outlets to register as political advertisers
Source: The Verge
‘Everything we’ve tried to do in the past couple days has just been shut down,’ says one publisher...
Twitter rolls out political ad rules ahead of midterm elections
Source: Ad Age
Twitter rolled out stricter rules for political advertising in a bid to increase transparency and curb manipulation on the service ahead of U...
3 Steps for Bringing the Oldest Form of Advertising Into the Digital Age
Source: Ad Week
Billboards are still an important part of a campaign...
How temperature affects our response to advertising
We often say that love "warms" our hearts, or fear "gives us the shivers", but the connection between emotions and physical temperature is cl...
Facebook gave 4 reasons why it's ready to lose money and credibility to continue running political adverts
Source: Business Insider
Facebook has spelled out why it's not about to ban political advertising anytime soon, despite ads around elections losing the company money ...
Record Digital Spending Has Consultants Bracing For Content Crunch
Source: Campaign and Elections
A record amount of money is pouring into digital advertising leaving practitioners with some big questions to answer before November...
Why native advertising and branded content works
Source: Tech Republic
In an interview with TechRepublic, Adweek's Josh Sternberg talked about the blending of editorial and advertising content as a tactic to capt...
Facebook lets advertisers target users based on sensitive interests
Source: The Guardian
Social network categorises users based on inferred interests such as Islam or homosexuality...
Human-computer interaction and digital advertising
Columnist Peter Minnium explains the increasingly important field of HCI and its effect on the marketing environment...
Reaching The 'Unreachable' Audience With Podcast Advertising
It’s no secret that millennials and Gen Xers are continuously redefining media consumption behavior, so much so that they are often unreachab...
A vision of how broadcasters can unify their linear and digital advertising offers
More linear TV, including live programming, is being watched as a digital stream, whether it is viewed on smartphones, tablets or PCs, or on ...
Making the most of LinkedIn advertising
Source: The Drum
How to get the most from your LinkedIn advertising? Try some lesser known strategies...
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