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Amazon makes major leap in ad industry with $10 billion year
Source: Ad Age
Forecasters thought it would make less than $3 billion in 2018, but the business soared...
Opportunities for Advertising With Augmented Reality Are More Popular Than Ever
Source: Ad Week
This is thanks in large part to more accessible programmatic platforms...
Facebook is a persuasion platform that’s changing the advertising rulebook
Source: The Conversation US
Facebook – the social network that started in a Harvard dorm room 15 years ago – has evolved into a media and advertising giant...
How -- And Where -- To Maximize Your Advertising Dollars In 2019
Advertising usually takes up a large percentage of companies’ budgets each year...
The future of TV advertising is here — and it involves targeting the specific interests of viewers
Source: Business Insider
The hottest new trend in TV tech is "addressable" ads, or TV ads that can be targeted to specific households via user data...
Native Advertising: The New Pillar Of Digital
Since their inception, Facebook and Google have been at the forefront of internet trends. One industry most radically affected by Google and ...
Advertisers seek assurances from Instagram after brand safety issue, but won’t pull ads
The prospect of ads appearing next to posts about suicide content has made some advertisers wary of buying ads on Instagram. Facebook’s brand...
YouTube Tries To Reduce Spread of 'Borderline Content,' Misinformation
YouTube is taking steps to reduce the spread of content that promotes conspiracy theories and other fringe content...
Study Finds Digital Ads Can Boost Millennial Turnout
Source: Campaign and Elections
A new study backs the effectiveness of digital advertising to increase turnout among Millennial voters in competitive local elections...
Senators Question FTC Over Shutdown's Impact On Facebook Probe
Two Senators are expressing concerns over how the ongoing government shutdown will affect the Federal Trade Commission's probe of Facebook's ...
Back to Basics: Maximize your YouTube advertising
Source: Marketing Land
YouTube is a 'reference engine' and advertisers can leverage it to define their target audience. But like other social media platforms, brand...
9 Ways Advertising Can Take Advantage of Digital Growth in 2019
Source: Ad Week
We’re deep into the mechanisms of digital transformation...
Five Ways To Improve Your Social Video Advertising
According to a prediction by eMarketer, “Advertisers’ increasing spend will push mobile’s share of total media to 47.9% by 2022.” ...
Advertising Trends You Should Consider in 2019
Here's why you need more video than ever...
Four trends that will shape digital advertising in 2019
As 2018 comes towards its end, it’s time to look forward to 2019...
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