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Facebook says likely Russia-based group paid for political ads during US election
Source: The Guardian
Company says it found no link to any presidential campaign...
Verizon looks to become dominant advertising force
Source: Business Insider
Verizon is building out its advertising business with a new loyalty program that gives the carrier access to subscriber data, The Wall Street...
As Apple preps augmented reality for the masses, developers are searching for the money
Traditional mobile advertising won't work in a world of augmented reality...
5 Things A Consultant Should Never Say To A Candidate
Source: Campaign and Elections
The legend of the unruly candidate and the scourge of his or her spouse is widely discussed among consultants and managers...
Trump is slashing Obamacare’s advertising budget by 90%
The White House will also cut the in-person outreach program by $23 million...
Want Customers to Buy? Use These Tested Advertising Strategies That Actually Work
Apply tested principles from advertising legend Robert Collier, and you'll never have to guess about your marketing again...
Why This Executive Left Behind Advertising to Rebrand a TV Network
Source: Ad Week
At DDB Brazil, Sergio Valente won the Cannes Agency of the Year 4 times...
Bernie Sanders Tries to Steal Away Part of Trump’s Base
Source: I Agree to See
As the Democratic Party continues to hone their economic message, Vermont Sen. Bernie Sanders is making the case that his liberal populist po...
Why Data-Driven Retailers Are Learning To Love Direct Mail
Source: Ad Exchanger
As retailers pump more data into traditional marketing channels, they’re uncovering more about how their online and offline marketing interac...
Amazon 'Primes' Whole Foods for More Visitors
Source: Ad Age
Jeff Bezos is about to one-up your grocery store loyalty program...
Media Companies and Buyers Are Finally Getting Serious About Data and Audience-Targeted Advertising
Source: Ad Week
Upfront surge bodes well for fall’s scatter market, and OpenAP’s beta launch should accelerate deals...
Steeper Declines In TV Ads Expected For 2017
Source: Media Post
Total TV advertising is now set to decline by 5% in 2017, according to one analyst, who has lowered his estimates...
Snackable Ads Giving Some Media Consultants Heartburn
Source: Campaigns & Elections
The “snackable” era of advertising is challenging political media consultants who are used to crafting campaign messages for more traditional...
How Corporate Distrust Is Reshaping Advertising
Source: Ad Week
Why is distrust in corporations and advertising so prevalent, and how is the advertising world responding?...
With Amazon looming, Walmart quietly grows as an advertising force
With around 140 million people shopping at its 5,000 stores in the U.S. every week, Walmart is not just a retail giant...
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