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This Is How Presidential Campaign Ads First Got on TV
The ads flooding election-year airwaves can be traced back to a fateful decision made by Dwight D. Eisenhower in 1952...
Snapchat lures more campaign spending as candidates court young voters
Source: Albuquerque Journal
Snapchat has no proven track record in election advertising. It shares only limited data about its audience, and caters mainly to a demograph...
In The Win/Lose World Of Political Advertising, Attribution Is Irrelevant
Source: Ad Exchanger
Digital ad experts are rising in the political campaign world, but digital's unique measurement capabilities aren't coming with them...
TV Stations' Political Ad Revenue Goals: Now Playing Catch-Up
Source: Media Post
TV stations' crucial political advertising revenues aren't up to par this year...
Exhibition explores how ads affect voters' emotions and, sometimes, their votes
Source: Pittsburgh Post-Gazette
When Harriett Levin Balkind founded HonestAds in 2014, her vision for the nonprofit organization was to bring to light the deception in polit...
Dishonest political ads take advantage of the public
Source: Indiana Daily Student
As we near the presidential election, the candidates are ramping up their respective campaign efforts...
The Homemade Ads Changing American Politics
Citizen-created political ads are upending the norms of campaign advertising that have governed politics for the last 60 years...
Liberal, Moderate or Conservative? See How Facebook Labels You
Source: New York Times
You may think you are discreet about your political views. But Facebook, the world’s largest social media network, has come up with its own d...
Power of political TV advertising
Source: Fox5 NY
Presidential campaign ads are one of those necessary evils we all have to deal with every four years. Up until this point in the general elec...
Ads for Presidential Race Drop 60%, Hurting Local Broadcasters
Source: Bloomberg News
Spending on political advertising during the U.S. presidential election has dropped 60 percent from 2012, a troubling sign for local TV broad...
Political Campaigns Spend $11.4M On Rio Ads, Led By Clinton's $10.2M
More than $11 million was spent by political groups during Olympic broadcasts, and almost all of that green was blue...
“Dark Money” Groups More Likely to Sponsor Attack Ads
“Dark money” groups were more likely to pay for attack ads than other political organizations during the presidential primary season, a MapLi...
Good luck trying to regulate the new world of online political ads
Source: New York Post
For political advertising, like so much else, the digital revolution inspires both utopian and apocalyptic predictions...
Opponents Trump Trump's Political Ad Buys
Trump is being outspent by Green Party and Libertarian Party candidates ...
How Pandora Punches Above Its Weight For Political Ad Dollars
Source: Ad Exchanger
Political ad dollars, even more so than brand budgets, have conglomerated around a handful of major players...
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