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Political Media Report

Why Trump Can’t Afford to Let Clinton Dominate the Political-Ad War
  • 06/22/2016
  • Source: New York Magazine
Most political professionals have probably taken Donald Trump's oft-expressed disdain for paid political ads with a grain of salt...
Yes, Political Ads Are Still Important, Even for Donald Trump
  • 06/20/2016
  • Source: New York Times
General election advertising will soon begin in earnest...
Profit From the Bloodbath: How $12 Billion Is Being Spent to Tell You How to Vote in 2016
  • 06/08/2016
  • Source: The Street
More money will be spent in 2016 on political campaigns than ever before -- by a margin of billions...
Broadcaster Data Boosts Targeting, But Buyers Need Comparable Metrics
  • 06/15/2016
  • Source: Ad Exchanger
With TV upfront negotiations underway, digital tactics are wielding more influence as networks court buyers with cross-platform guarantees an...
Eye Tracking Shows Mobile Video Ads Embedded in Articles Perform Better Than on Social
  • 06/15/2016
  • Source: Ad Week
A new report that used eye tracking to understand user engagement with mobile video suggests certain types of video ads on publishers' websit...
DNC Breach Highlights Need to Keep Hackers at Bay
  • 06/15/2016
  • Source: Campaigns & Elections
There is little surprising in reports of Russian hackers penetrating the Democratic National Committee’s computer network and accessing the p...
How your playlist can predict how you vote
  • 06/09/2016
  • Source: The Week
How much can you guess about someone from their musical tastes? ...
TV Political Ad Spending Will Break Records in 2016, and These Broadcasters Will Cash In
  • 06/08/2016
  • Source: The Street
TV broadcasters and investors are ready to bask in what looks to be a bloody -- and profitable -- election...
Is Google in Cahoots With Clinton Campaign? Doubtful, but Question Persists
  • 06/10/2016
  • Source: Ad Age
Autocomplete Function Isn't Suggesting Certain Politically Charged Searches...
The "Trump Effect" On Political Advertising
  • 06/10/2016
  • Source: Media Post
With the Democratic and Republican primaries largely settled, presidential-level political ad spending in most states has somewhat settled do...
The Dark Arts of Digital Campaigning
  • 06/07/2016
  • Source: Campaigns & Elections
Digital campaigning isn’t all small-dollar fundraising and sophisticated ad targeting...
Media Executives See Huge Payday Fueled by Donald Trump’s Campaign
  • 06/08/2016
  • Source: The Intercept
EARLY ON, MEDIA executives in charge of much of America’s broadcasting industry were worried that Donald Trump, who eschewed traditional poli...
How Pandora Has Been Winning With Political Advertising to Hispanic and African American Voters
  • 06/08/2016
  • Source: The Street
Internet streaming service Pandora is expecting political advertising revenue to more than double in 2016, particularly as campaigns realize ...
Sanders Uses Rally Live-Stream in Ads to Appeal to Millennials
  • 06/07/2016
  • Source: Ad Age
When Bernie Sanders spoke at a campaign rally Friday in the Northern California city of Cloverdale, there was a live-stream of the event, jus...
Trump gets big impact from small ad buys
  • 06/04/2016
  • Source: USA Today
Hillary Clinton has been vastly outspending Donald Trump on campaign ads, but a new survey suggests Trump is getting far more bang for the bu...

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