Political Media, Inc.
Inside Politics, Outside the Box.
Political Media Report
Why the internet is a minefield for social influencers who ignore advertising standards
The UK advertising regulator is taking action to make sure that social media influencers on platforms such as Instagram and Snapchat have a g...
The Stories That Will Shape The Industry In 2018
Source: Campaigns & Elections
There will be little nostalgia for the past 12 months after the bizarre spectacle that was 2017 comes to a close...
Brands, Publishers Losing $1.1B To Redirected Links, Click Fraud
Source: Media Post
An ad-verification company has uncovered multiple hacker networks involved in auto-redirect attacks with payloads of mobile click fraud, tech...
Scale Is Killing Advertising
Source: Ad Age
Advertisers and agencies used to strive for creativity...
How Twitter Plans to Evolve Its Partnerships With Brands and Agencies in 2018
Source: Ad Week
New global agency lead Stephanie Prager to focus on video...
Everything Old Is New Again, As MGM Finds Data-Driven Ways To Monetize Its Classics
Source: Ad Exchanger
MGM Networks is expanding to OTT platforms and expects data-driven TV advertising to revitalize the studio’s library of films and TV shows...
Disney’s Advertising Empire Could Get More High-Tech After Fox Purchase
Walt Disney is likely to gain more traction on Madison Avenue...
Tax Bill Could Offer New Way To Funnel Political Cash — And Make It Tax-Deductible
Wealthy Americans may get a new conduit for political money in the tax overhaul bill now being reconciled on Capitol Hill...
73% jump in 2018 political advertising set, digital catching up to TV
Source: Washington Examiner
Political advertising is set to break a new record in 2018, driven by an explosion in digital ads, according to a new report...
Yes, there’s an ethical way to use digital advertising in politics
Source: The Drum
For the past two years, I’ve taught a lively business ethics course at New York University’s Stern School of Business...
Federal regulators approve narrow Facebook ad disclosure
Source: USA Today
Federal election regulators told a political group Thursday that its Facebook ads must include disclaimers showing who paid for them...
2017 was the year digital ad spending finally beat TV
You knew it was coming...
The Current State of Cross-Platform Video Advertising
Most US digital video inventory is transacted programmatically...
How to Hit the Inbox with Your Next Email Fundraiser
Ted Williams, arguably the greatest baseball hitter of all-time, once said, “I think, without question, the hardest single thing to do in spo...
7 Ways Technology Will Strengthen and Streamline Advertising in 2018
Source: Ad Week
Industry leaders share their predictions, and optimism abounds...
Connect With Us
Political Media, Inc
1800 Diagonal Road #620
Alexandria, VA 22314
Receive our Alerts
COPYRIGHT ©2002-2016, POLITICAL MEDIA, INC., ALL RIGHTS RESERVED