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Pricing Now Required for Inclusion in TV Advertising for Prescription Drugs
Source: Pharmacy Times
A final rule from the Centers for Medicare & Medicaid Services (CMS) will require the inclusion of wholesale acquisition cost, or list price,...
How Starbucks got $2.3bn free advertising from Game of Thrones (without even appearing in the show)
A social media storm helped Starbucks get an estimated $2.3bn in free advertising from a ‘Game of Thrones’ mistake, and it wasn’t even the br...
Digital Advertising Is Increasingly Concentrated Among a Few Winners
Source: The Motley Fool
U.S. digital ad spending surpassed $100 billion last year, according to the Interactive Advertising Bureau's latest full-year report. The $10...
Advertising Basics To Help Build Your Brand
I was watching an episode of Shark Tank that Lori Greiner (known as the "Queen of QVC" and “Shark with a Heart”) appeared on, and she was lam...
IPOs abound in digital advertising
Digital advertising is supposed to be the fuel of the future, funding new companies (and IPOs) that provide us with services we never knew we...
Microsoft Advertising is no longer just chasing parity with Google Ads – it’s building unique ads features
Source: Search Engine Land
3D ads and a host of ad extensions are among the features Microsoft Advertising is testing...
These 2 Advertising Startups Offer Uber Drivers Yet More Side Hustle
The ride-hail advertising sector has two new market entrants, both companies founded by east coast college students, both concepts slight var...
Why Billboard Advertising Still Works in the Digital Age
Clear Channel Outdoor Holdings ($CCO), now officially an independent company following its spin out from iHeartMedia, is making a bet that th...
This New App Wants to Connect Women in Advertising to Provide Tools and Support
Source: Ad Week
Fellow is backed by VB&P and is pushing for a fall launch...
More Than 90% of Small Businesses Will Increase Advertising Spending in 2019
Source: MarTech Series
Most Small Businesses Are Prioritizing Advertising This Year and Will Increase Spending on Social Media Advertising (56%) and Other Online Ad...
Companies Continue To Stumble Over Racially Offensive Advertising Campaigns
In the wake of a racially-insensitive ad by Ancestry, NPR's Ari Shapiro talks with Nikole Hannah-Jones, a race and culture reporter for The N...
Fox, NBCUniversal And Viacom Reboot OpenAP Advertising Consortium
With Turner pulling out in the wake of AT&T’s takeover of Time Warner, advertising technology consortium OpenAP has been reconstituted, with ...
DOJ to Hold Workshop on Competition in Digital and TV Advertising
Executives from Facebook, Comcast Cable, Tegna, Gray Televison and Sinclair Broadcast Group are among the participants in a two-day Departmen...
Amazon's advertising sales growth is slowing down
One of Amazon’s most promising new business areas, advertising sales, appears to be slowing down...
Researchers Find That an Intense Guilt Trip in Advertising Turns Consumers Off to Brands
Source: Ad Week
The patron saint of heavy-handed cause advertising is likely Sally Struthers. Though her intentions for Save the Children are laudable, some ...
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