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Diesel is getting political with its 'Make Love not Walls' ad campaign
Source: Business Insider
Diesel has launched an ad campaign dubbed "Make Love Not Walls" in a nod to US President Trump's plan to build a wall separating Mexico from ...
Snapchat Is Creating Original and Exclusive Content With Discovery Communications
Collaboration will include a new series and scenes from TV shows...
Progressive Political Ad Enlists Nurses To Save Obamacare
Source: I Agree To See
With the Republican Congress poised to repeal Obamacare, but not on the verge of coming up with a replacement, a new coalition called Save My...
Super Bowl Ads With Political Messages Spark Strong Emotional Reactions
The dust is settling after last week’s exciting Super Bowl. Emotions certainly ran high for those watching the game and, as a data analyst at...
Fox Tops Estimates on Sports, Political Ads; Revenue Misses
Source: Bloomberg Technology
Sports and politics were good businesses to be in for 21st Century Fox Inc., helping Rupert Murdoch’s TV and film company overcome currency t...
Super Bowl Ads Haven't Helped Purchase Consideration Much, Research Suggests
Source: Ad Age
Ad campaigns built around expensive Super Bowl commercial time improved brand buzz and consumers' propensity to talk about brands, but they d...
Bipartisan Letter Rebukes Kellyanne Conway for ‘Explicit Endorsement’ of Ivanka Trump Products
Source: Ad Week
By encouraging Fox News viewers to “buy Ivanka’s stuff,” White House spokeswoman Kellyanne Conway’s statements “clearly violate the ethical p...
The Futurist: The right mindset for digital marketing
Source: Marketing Interactive
Advertising and marketing have been consistently evolving, innovating and improving. New ideas, strategies, tools and choices of media are co...
Twitter Revs, Audience Dip, CEO Calls 2016 'Transformative'
Source: Media Post
As analysts expected, Twitter reported less than solid fourth-quarter earnings on Thursday...
Despite a Tough Cycle, Pollsters Expect Business To Boom in 2017
Source: Campaign & Elections
Public polling was excoriated last year as the misses piled up and surveyors’ methodology faced waves of scrutiny...
Avocados From Mexico keeps on message in Super Bowl ad despite political storm
Mexico's avocado producers have bought airtime in this year's Super Bowl for a message that's anything but political...
$10 million ad campaign will back Trump Supreme Court nominee
Source: USA Today
Within minutes of President Trump announcing his Supreme Court pick, a deep-pocketed conservative group will launch the first phase of a $10 ...
Outside Voices: Can Our Country Be Brought Together By Tide Ads?
Source: Wall Street Journal
Marketing can be a unifying force in a politically divided nation, advertising veteran argues...
FCC's Media Bureau Sets Aside Political File Complaint Decisions
Source: Broadcasting Cable
The FCC under chairman Ajit Pai has gotten busy undoing some late-stage actions under former chairman Tom Wheeler—or what Pai had signaled we...
Super Bowl 2017 ads navigate fraught political landscape
Source: LA Times
Super Bowl Sunday traditionally has been a day for Americans to come together in a celebration of friends, football and big-ticket TV commerc...
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