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Political Media Report
Is Native Advertising Sustainable For The Long Haul?
Have you ever come close to clicking on an article headline, only to notice that it was “sponsored content,” and not officially published mat...
It’s Time for Brands to Invest More in Mobile Advertising
Source: Ad Week
More money goes into app performance rather than ad spend...
Marketers who prioritise digital advertising have delusions of effectiveness
Source: The Drum
When I was in sixth grade in the midwestern United States in 1992, every kid wanted a pair of Umbro shorts...
Facebook suspends Cambridge Analytica for misusing personal data from 50M users
Source: Yahoo News
Cambridge Analytica is the firm best know for its work alongside Donald Trump's presidential campaign, but the company is in trouble with Fac...
Why More Campaigns Should Follow Trump’s Lead With A Digital Manager
Source: Campaigns & Elections
Republican practitioners working in digital have applauded President Trump’s decision to appoint Brad Parscale manager of his reelect...
The Greatest Advertising Space Is Hiding In Plain Sight
Picture yourself across a table from someone using a Mac Book computer...
What matters in advertising this year
Source: The Drum
My favorite law is Amara’s Law. It says: "We tend to overestimate the effect of a technology in the short run and underestimate the effect in...
Asia’s richest man sees advertising, social media driving growth amid addiction debate
Source: South China Morning Post
Internet giant Tencent’s strategy builds on how it continues to develop the do-everything WeChat, which has evolved from a mobile messaging s...
The Advertising Conversion Rates for Every Major Tech Platform
Trying to figure out exactly where all your traffic is coming from, and which source of traffic is most likely to actually purchase something...
Programmatic Advertising Failed to Meet Expectations
Source: Ad Week
It dead-ended with fraud and security threats...
How the NRA’s ad agency turned guns into a symbol of American freedom
A growing list of American businesses are severing ties with the National Rifle Association (NRA). But among its partners, arguably the most ...
That “I Approve” Tagline on Political Ads May Have Precisely the Opposite Effect of What Congress Intended
Source: Mother Jones
I’m Rowan Walrath, and I’m an editorial fellow at Mother Jones...
Lawmakers pass bill to disclose funding behind digital political ads
Source: New York Post
In an effort to prevent Russian meddling and other dark forces from impacting New York elections, the state Assembly passed the “Democracy Pr...
Two Approaches to Political Advertising
Source: Memphis Flyer
Anybody who's been raised since the advent of television (which is everybody now alive) knows the importance of TV ads in political races...
How Digital Platforms Are Battening Down The Hatches On Political Ads
Source: Ad Exchanger
When Facebook, Twitter and Google executives were summoned late last year to testify before Congress on political interference and advertisin...
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