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The Psychology Behind Political Attack Ads
During big election years, negative political ads flood our screens, but just how effective are they when it comes to influencing voters? ...
Midterm Political Ads Forecast To Hit Nearly $9 Billion
U.S. political advertising for this year’s midterm elections will climb 8% to $8.9 billion versus the same election four years ago, according...
As midterms approach, new tool helps track political advertising on Facebook
Source: ABC News
In the 2016 presidential election Facebook and other social media platforms were utilized by political campaigns and interest groups to run a...
Getting Advertisers To Think Differently About Aging
Do you ever feel that advertisers and marketers don’t understand, or really speak to, people over 50?...
Americans feel advertising is communicating better, but not improving
Research shows that 62% of Americans feel advertisers are doing a better job of communicating with them than in the past, but only 23% think ...
How big data and algorithms will define advertising
Source: Innovation Enterprise
Big data and algorithms are coming to define advertising, and what newcomers to the field need to understand about these technologies in orde...
Facebook expands Watch video worldwide with more creators able to include advertising
Facebook is making its Watch video service available worldwide, expanding it out of the U.S. where it launched a year ago...
Papa John's recovery plan now includes unconscious bias training
Source: Ad Age
Papa John's, in its latest public statement since its founder's use of the "n"-word came to light, detailed its push for more diversity and i...
Source: Ad Week
Will the technology be media's savior?...
As Google Restricts Its Ad ID, Advertisers Debate Whether To Use Ads Data Hub
Source: Ad Exchanger
Major brands and global holding companies are preparing for a world without the Google ad ID...
DOJ Sides Against Facebook, Argues Company Should Face Civil Rights Suit
Siding against Facebook, the U.S. Department of Justice is urging a federal judge to reject the company's bid to dismiss a civil lawsuit accu...
Can Wellness Consultants Make Inroads With Campaigns?
Source: Campaign and Elections
The research on workplace wellness programs points to mixed conclusions about their effectiveness, but they remain an increasingly popular pe...
Facebook Sued Over Audience Metrics
Facebook has been hit with a lawsuit accusing it of bilking advertisers by inflating the number of people its ads could reach...
Most Businesses Avoid Retargeting Advertising, New Survey Finds
Businesses are skeptical of retargeting advertising, according to a new survey from The Manifest, a business news and how-to website...
Aretha Franklin Was a Pioneer of Pop Culture and an Advertising Icon for 50 Years
Source: Ad Week
Remembering the Queen of Soul, who has died at 76...
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