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Voice search and the future of retail advertising
Source: Retail Customer Experience
Voice search has come a long way since Apple debuted Siri in 2011...
Sports Fans Like Matches, Not Ads. So TV Has Changed Its Game
Football is, at its core, a game of long-held rules and traditions. Come this fall, Fox hopes to break some of them...
Digital Advertising Revenue Grew 21% and Surpassed TV Ad Spend Last Year
Source: Ad Week
Mobile is driving the growth...
Advertising On Social Media, Explained
Apparently the advertising sector on social media is huge. Is this true?...
What the advertising industry can learn from television's most binge-watched shows
Source: The Drum
Can we make ad campaigns as binge-worthy as Game of Thrones or as anticipated as Season 2 of The Handmaid’s Tale?...
State of the agency world: digital rules, growth slows, consultancies surge
Source: Ad Age
It's a first: Digital work in 2017 accounted for more than half of U.S. agency revenue...
Where Should I Spend My Advertising Dollars?
When it comes to developing an advertising strategy, selecting the right media for your brand is a moving target...
Mobile Fuels Online Traffic, But Consumers Spend Much Less Time On Sites
Source: Media Post
Websites are gaining more traffic from devices, from voice-activated hubs to smartphones and personal computers, but consumers are spending l...
Hurdles of Mid-size Agencies are Real but the Rewards are Sweet
In a highly competitive market space of agencies of every size and specialization, it’s very natural for a medium size business owner to feel...
Mobile advertising represents 91% of Facebook’s ad revenue
Source: Marketing Interractive
Despite the recent wave of negative press surrounding its Cambridge Analytica debacle, Facebook revenue has continued to stay strong, read it...
An alternative to word-of-mouth advertising for small businesses
Source: The Globe and Mail
When Julie and Sheldon Harrish opened their spin studio, 6ix Cycle, in downtown Toronto a year ago, they were keen to build their business by...
Millennials least influenced by retail advertising, most active tech adopters
Source: Marketing Land
The bar is getting higher for retailers, and most of them won't clear it...
Amazon now has a multibillion-dollar advertising business
Amazon's quarterly advertising sales surpassed $2 billion for the first time in the first quarter...
Nielsen Airports Study reveals effectiveness of airport advertising
Source: Passenger Terminal Today
Market researcher Nielsen has unveiled the results of a comprehensive consumer insights study commissioned by outdoor advertising specialist ...
How Female Candidates Are Changing the Way Campaigns Are Run
Source: Campaigns & Elections
Unless you’ve been living under a rock for the past year, you’ve probably seen the headlines that more women, especially young women, are run...
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