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Advertisers Continue to Flee Tucker Carlson. Will Fox News Stick With Him?
Source: Rolling Stone
MyPillow may be the biggest company willing to buy commercial airtime on the embattled host’s show ...
What Makes Flo From Progressive Effective? Lessons For Using Humor In Advertising.
The degree to which humor is used in high profile advertising is impressive. My colleague Alexander Mafael of the Freie University of Berlin ...
YouTube Wants to Teach Marketers How to Create More Targeted Advertising at SXSW
Source: Ad Week
Partnership with the Ad Council promotes causes...
Congress Moves to Ban Discriminatory Advertising on Social Media
Lawmakers also introduced bills to help both vets and the larger U.S. workforce navigate an increasingly tech-centric job market...
Walmart Fights Back at Amazon by Getting Into the Advertising Game
Walmart has its eyes on its trove of consumer data...
Some advertisers are quitting Facebook, chiding the company's 'despicable business model'
On Dec. 19, David Heinemeier Hansson quit Facebook and Instagram. It was a decision he made alongside his business partners at software compa...
Google's Branded Keyword, Search Dominance Leave Companies at Mercy of the Tech Giant
Google controls many of the ways businesses access customers online in the U.S., making it almost impossible to run a company without buying ...
Outdoor Advertising Market 2019-2026 : Growing Penetration of LED Mobile Billboards to Boost Demand : Clear Channel Outdoor, JCDecaux, Lamar Advertising, OUTFRONT Media
Source: Digital Journal
The report proposals a comprehensive evaluation of the market. It does so by in-dipper qualitative insights, historical data, and verifiable ...
Is Content Marketing Advertising?
Source: Social Media Today
This seems like a simple question to answer, right? But the answer boils down to who you ask and how you define content marketing...
YouTube Faces Advertiser Boycott Over Videos With Kids That Attracted Sexual Predators
In response to the report, YouTube said in a statement, “There shouldn’t be any ads running on this content, and we are working urgently to f...
Will advertisers ever learn from YouTube advertising scandals?
Advertisers are once again pausing their YouTube ad buys following a report that pre-roll ads have been appearing on videos of children that ...
Tech Firm Plans to Transform Advertising on Facebook, YouTube and Twitter Via Blockchain
Paying for the ultimate result of an advertising campaign, and not just impressions or clicks, has always been the dream of advertisers...
Investments in Diversity Hiring Aren’t Leading to Inclusivity in Advertising
Source: Ad Week
ANA Educational Foundation report details challenges industry faces...
Taking your digital advertising in-house? Start with the right people and tech
Source: Marketing Land
Once you recognize the traits of a good team – analytical, creative, organized and detail-oriented – then you can start the tech debate about...
Companies pull YouTube advertising over child exploitation fears
Source: Financial Times
Several advertisers have pulled digital advertising spending from YouTube over growing concerns that the video site has been facilitating pae...
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