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Power of political TV advertising
Source: Fox5 NY
Presidential campaign ads are one of those necessary evils we all have to deal with every four years. Up until this point in the general elec...
Ads for Presidential Race Drop 60%, Hurting Local Broadcasters
Source: Bloomberg News
Spending on political advertising during the U.S. presidential election has dropped 60 percent from 2012, a troubling sign for local TV broad...
Political Campaigns Spend $11.4M On Rio Ads, Led By Clinton's $10.2M
More than $11 million was spent by political groups during Olympic broadcasts, and almost all of that green was blue...
“Dark Money” Groups More Likely to Sponsor Attack Ads
“Dark money” groups were more likely to pay for attack ads than other political organizations during the presidential primary season, a MapLi...
Good luck trying to regulate the new world of online political ads
Source: New York Post
For political advertising, like so much else, the digital revolution inspires both utopian and apocalyptic predictions...
Opponents Trump Trump's Political Ad Buys
Trump is being outspent by Green Party and Libertarian Party candidates ...
How Pandora Punches Above Its Weight For Political Ad Dollars
Source: Ad Exchanger
Political ad dollars, even more so than brand budgets, have conglomerated around a handful of major players...
Clinton pushes campaign ads during Olympics. Trump hasn’t aired one yet
The Rio Olympics are in full swing: Michael Phelps is back to winning races in the pool, Simone Biles is running up the score in the gym and ...
How will the Internet change political advertising?
Source: The Washington Post
Go onto the Instagram accounts of Hillary Clinton or Donald Trump and check out the videos they have posted in the past few weeks...
Donald Trump Is Starting to Air New Political Ads Again
Source: I Agree to See
“One thing I’ve learned about the press is that they are always hungry for a good story, and the more sensational the better,” Donald Trump w...
Clinton taking short path to 270 electoral votes
Source: Providence Journal
Hillary Clinton doesn't appear at all interested in making scenic stops on her state-to-state quest to become president...
The Mature Majority
Source: The Weekly Standard
"Millennial voters could play key role in presidential race,” declared a recent Newsday headline for an article touting "the demographic shif...
New Clinton Attack-Ad Powerfully Uses The Perspective Of Children
Advertising is a powerful force in politics, usually measured by the amount a candidate spends...
The Trump Myth: TV Political Advertising Is Unnecessary
Source: Media Post
For months, we’ve endured headlines and comments questioning the relevance of TV political advertising as presumptive GOP presidential nomine...
Why You Likely Won't See Too Much Political Advertising During the Olympics
Source: Ad Week
With the torch about to be lit at the 2016 Summer Olympics in Rio de Janeiro, all eyes are on NBC...
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