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Why The Sacramento Kings View Their Stadium As A Digital Platform
Source: Ad Exchanger
The NBA’s Sacramento Kings are entering the second season in the Golden 1 stadium, the centerpiece of the team’s new data-driven fan experien...
Don't Always Lead With Facts, Communications Pros Warn Candidates
Source: Campaigns & Elections
A new breed of client will be on many consultants’ rosters this cycle as a bevy of candidates are emerging from the scientific community...
The Internet Is Built for Advertisers
Source: The Ringer
The web is getting choked by ads...
CBS outlines multiplatform vision with trio of advertising and digital appointments
Source: The Drum
US broadcaster CBS has signaled its shift toward a future multi-platform world with a trio of advertising and digital sales appointments desi...
Value-First Advertising: How To Give To Consumers While Selling
On a recent Saturday afternoon, I watched Noam Chomsky’s Netflix documentary Requiem For The American Dream, in which the famed thinker dove ...
WhatsApp's disdain for advertising will test Mark Zuckerberg's revenue ambitions
Facebook unit WhatsApp has remained ad-free for eight years and its founders once referred to advertising as "disruption" and "insults."...
AT&T Opens New Advertising Unit In Advance of Time Warner Merger
AT&T said Friday it would launch an advertising and analytics unit led by a senior Madison Avenue media-buying executive – the latest hint of...
Dramatic Scalise shooting audio appears in ad for Senate bid
Source: Washington Post
Rep. Mo Brooks of Alabama began airing a campaign ad Monday for his Senate bid that draws on dramatic audio from the shooting attack that bad...
Business Roundtable launching multi-million dollar push backing tax reform
The Business Roundtable is embarking on a multi-million-dollar national TV and radio campaign, beginning in early August, to give tax reform ...
Meddling in the U.S. Election Is as Easy as Buying an Online Ad
The laws that prohibit foreign nationals from spending money to influence U.S. elections do not prevent them from lawfully buying some kinds ...
Smartphone political ads target non-political events
Source: Weather Ford
The Point Pleasant Sternwheel Regatta Parade in West Virginia is not an event you’d expect to find political ads bombing the smartphones of s...
First proof that Facebook dark ads could swing an election
Source: New Scientist
Could Facebook really tip the balance in an election? ...
Uber Is Upping Its Ad Spend And Doubling Down On Data
Source: Ad Exchanger
Uber’s rider-focused ad spend has increased twentyfold in the last year and a half...
Why Humanizing Your Brand With a First Name Will Resonate With Customers
Source: Ad Week
Makes your company more personable, approachable and trustworthy...
Spicer Resigns After Trump Hires Scaramucci as White House Communications Director
Source: Ad Age
White House Press Secretary Sean Spicer resigned on Friday after President Donald Trump hired financier Anthony Scaramucci as his communicati...
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