RSS / News Readers

RSS is a simple structured list of headlines, articles, titles or events specially encoded to be easily used by another program called a "news aggregator", "news reader", or "feed reader". These programs allow users to read selected headlines from hundreds of aggregated news sites at one time.

Political Media is combining current and cutting edge RSS technologies into a balanced web strategy. Our webmasters are adding RSS feeds to take fast changing content directly to their users. Political Media can buils lists of RSS feeds, list several popular RSS readers for download, and encourage users adds the feeds to their Readers.

It is quite likely that RSS will become a common feature on most political/news websites for several simple reasons:

1. Your constituents, volunteers, activists, and employees simply do not have time to proactively search for all the vital information available regarding your issues/agenda. Clicking from site to site for information is fast becoming a thing of the past. IPM designs web sites that aggregate and present information that is automatically updated. Information is simply delivered on demand to each user.

2. RSS is an effective and increasingly popular method of distributing information and news on issues, candidates, events and actions. It is very easy to add dynamic organizational information to an existing RSS news feed channel.

3. Most websites are static. Most political sites do not update as often as they should or might like to. Visitors may visit once or twice, but after that, there is little to no incentive to return since it is unlikely the content of the site has changed. Providing updated information flow will attract attention and website visitors.