Email marketing is complicated. A number factors and subfactors govern deliverability. The potential for email rendering problems is mind-bogglingly large. And email technology and tactical issues continue to evolve.
However, not everything in email is complex.
Some aspects are quite simple — and yet companies still regularly struggle with them. In most cases, they’re probably just unaware of the problem or just how easy the fix is. In other cases, turnover on their email team means expertise in the channel’s nuances has been lost. Whatever the reason, here are 10 common email marketing mistakes that are relatively simple to fix: