13 Critical Things To Do Before Sending Any Marketing Email

  • 10/12/2021 12:00 AM
  • Source: Forbes
13 Critical Things To Do Before Sending Any Marketing Email
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Thanks to limitations posed by the Covid-19 outbreak, marketers weren’t able to have in-person meetings, host special events or execute real-time, live activations last year, which is one reason why consumers consistently found their inboxes flooded with brands reaching out to them digitally. While the worst of the pandemic may be behind us, email marketing is still booming in 2021 because businesses are still seeing solid returns on their investments in it.

Aside from leveraging the latest trends in personalization and interactivity, however, marketers need to also be aware of certain standards of quality and value that today’s consumers expect brands to uphold when sending email content their way.

To ensure the most essential aspects of a marketing email are accurate, of high quality and effective at inspiring recipients to open the communication, read it and take action, see the advice from 13 experts from Forbes Agency Council below, where they discuss specific aspects of any marketing email that must be double-checked before hitting send.
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