Are you familiar with your website’s bounce rate? If not, you could be missing out on countless opportunities to connect with your audience, increase website traffic, and grow your brand.
Your bounce rate is the percentage of people who click through to your website and then leave before navigating to a new page. They “bounce” back to the search results to find a better answer or product. As a business owner or marketer, your goal is to make sure that users have a top-notch experience on your site and want to continue engaging with your brand.
Generally speaking, a bounce rate between 30% and 50% is excellent, while 50% to 70% is considered average. Rates below 25% are usually caused by an error. With that in mind, you can see how many users are bouncing from your site by reviewing your Google Analytics account.