With the COVID-19 pandemic wreaking havoc on economies worldwide, companies need to leverage marketing avenues that work for them and sustain them in the years to come.
Marketing during a crisis requires some finesse and a careful communication strategy with current and potential customers. Government restrictions and social distancing policies have led to a rise in eCommerce sales worldwide, and it’s estimated to account for 22% of all retail sales in 2023.
In recent years, the eCommerce industry has experienced a boom due to more consumers making purchases online—some for convenience, some for more competitive online prices, and now, due to the global pandemic, out of necessity. Since many brick-and-mortar stores have shut down temporarily or for good, online channels are the only viable means now and in the foreseeable future where consumers can shop for necessities and other household and personal items. It’s predicted that online shoppers’ population will grow into 2.14 billion globally, from the 1.66 billion global digital buyers in 2016.