When the COVID-19 pandemic hit in early 2020, virtually all businesses needed to make drastic changes to every aspect of their marketing strategy. Some businesses were quite successful and demonstrated quick and out-of-the-box thinking, while others attempted to cling to the status quo and hoped that the pandemic would fizzle out sooner rather than later. In hindsight, this obviously is not what happened.
As 2020 faded into 2021, businesses were still grappling with how to adapt their marketing strategy to fit the needs of the lingering pandemic and frequently changing restrictions. Some businesses were quite adept at this. Restaurants provided weekly dinner boxes, newly released movies became available to stream online, outdoor dining flourished and curbside pickup for all manner of services are just some of the ways that businesses found to remain relevant and top of mind.
Now that the pandemic is beginning to feel less urgent, brands have begun to look at what their post-pandemic marketing strategies might look like. Some of these strategies may involve going back to ideas that were successful prior to the pandemic, but a majority of post-pandemic marketing will see businesses holding firm to the new ideas that helped them to survive during the uncertainty of COVID-19.