Launching a marketing campaign is one of the most exciting experiences that an entrepreneur will ever encounter. Regardless if it’s your very first startup or the 50th business venture you’ve launched…It’s always an exhilarating experience. However, in the process of getting a campaign off the ground, entrepreneurs and brand managers often make many mistakes when it comes to launching and measuring marketing campaigns.
Questions like “How much should we spend on advertising?” And “Should we devote all of our budget solely towards digital marketing?” Or ” Should we purchase outdoor ads as well?” Are certain to come up during initial marketing meetings.
While those questions are inevitable for most marketers organizing a campaign, there are 4 common marketing errors that far too many brands make when launching a marketing campaign. These missteps have prevented many brands from excelling as rapidly as they could have. They’ve also led to the demise of a myriad of others. These are the 4 fatal errors that destroy marketing campaigns.