5 Email Marketing Metrics and KPIs You Should be Tracking

Did you know that nearly 60% of expert marketers think that email remains the biggest source of ROI? Yes, that’s right. Despite the eruption of novel marketing channels, email marketing is still king.

Many business firms still use email as the spine of their communication plan. Whether it’s aggregating sales or building long-standing relationships with clients, the performance of your email marketing strategies can have substantial repercussions for the health of your business, overall.

So, it’s vital to have in place specific metrics and key performance indicators for your email marketing to ensure you are getting the heart of the matter in the industry.