Buyer Personalization Will Matter As The Balance Of Power Shifts To Buyers In A “New World Order” Of Buying
In 1990, at the end of the Cold War, both President George H.W. Bush and President Mikhail Gorbachev used the term “new world order” to describe the change in the relationship between the two superpowers. Defining a new spirit of cooperation and a new form of leadership in the world. Brought on by the dramatic and monumental shift in the human desire to end the Cold War between Russia and the United States.
Similarly, on a global macro level, the pandemic will bring about another era of a “new world order” that we cannot fully anticipate yet. In the world of business and commerce, we are seeing the beginnings of a “new world order” that will fully realize in 3-5 years. Evidence is there. New technologies accelerating a change in how sellers interact with buyers. Buyers shifting to digital self-serve preferences will grow. AI (artificial intelligence) will provide buyers with what they seek more frequently. A next-generation of buyers will mature who know nothing about a world before digital.