7 Email Marketing lessons we can learn from the pandemic

7 Email Marketing lessons we can learn from the pandemic
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The Covid-19 pandemic changed businesses and life, in general, as we know it – from our morning routines to our priorities and life goals.

Even in the world of email marketing, everything marketers thought they knew about consumer behavior quickly changed in 2020.

After years of carefully watching email metrics and optimizing campaigns, it suddenly left them navigating in uncharted waters while trying to stay afloat during a global crisis.
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