Social media provides new brands with an incredible opportunity to launch a new product to a highly targeted, engaged, wallet-out audience. You have access to consumers located all over the world along with the ability to target them based on very specific parameters.
Brands today have such a massive advantage over brands that got their start just ten years ago. While this all sounds great, it’s not as simple as making a few posts on launch day and watching the sales snowball.
It takes a lot of preparation and planning, along with a great product, to have a successful launch on social media. Here are the seven steps required to expertly launch a new brand on social media, regardless of the niche.