You can’t seem to get away from ads for this one insurance company.
Not just on the TV. You hear them on the radio, scroll past their banner ads, see their cheesy billboards, and, once, you even saw a guy spinning a sign for them on the side of the street.
Their advertisements are everywhere, but does that mean they’re effective?
How to measure advertising effectiveness
With all of the advertising mediums to choose from, there’s no one way to measure effectiveness; there are thousands.