8 Tips to Turn Subscribers into Loyalists

8 Tips to Turn Subscribers into Loyalists
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I’ve been thinking about the provocative questions Chris Marriott raised in his recent Only Influencers post, Email Marketing’s Next Secret Weapon: Loyalty Programs to spur more email marketers and loyalty program managers to share data.

Two questions in particular keep coming back to mind:

1. How can an email team turn subscribers into loyalty program members (and thus help themselves to more zero-party data!)?
2. How can I use email to help create a more of a ‘want to stay in the relationship’ loyalty program?
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