Few marketers underestimate the power of branding, but establishing a consistent brand for your business is essential for audience recognition. For instance, if you are a chocolate lover you probably do not notice the words or images surrounding the “Snickers, Reese’s and Hershey’s” brand—you simply recognize the brand on instinct.
The point is, almost everyone recognizes the brands mentioned above because the companies have mastered their branding. They have leveraged the same name and imagery on their candy bars for years, so people automatically identify their favorite chocolate bars based on the way they look.
As B2B marketers, we know that branding goes far beyond just looks. Your organization’s brand ultimately represents the “because” of your company, so being consistent across marketing channels is key to maintain a strong brand presence.