A Lesson From Gawker's Trump Trap

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Much has been made about Donald Trump's use of social media, and this past weekend he fell right into a well-laid Twitter trap.

As somebody who tweets himself (when interns aren't being thrown under the bus), he’s especially drawn to glowing praise. The folks at Gawker knew this, and this weekend succeeded in getting him to retweet a Mussolini-quoting fake Twitter account. The timing couldn’t have been worse for the Republican. It happened while he was fending off questions about an endorsement from former Ku Klux Klan grand wizard David Duke.   

But Trump brushed off the retweet on Sunday during an appearance on NBC's "Meet The Press."  

“I want to be associated with interesting quotes,” Trump said. “Hey, it got your attention, didn’t it?’’

Now, could another politician fall for a similar trap? Sure, Twitter is an Achilles’ heels for a plethora of pols, with the disgraced former Congressman Anthony Weiner being the poster candidate. Any form of communication which is direct with voters and not mediated through staff has pitfalls.

 

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