Amazon plans to "liven" up Prime Day on July 15 by encouraging brands to take advantage of new streaming opportunities on Amazon and Twitch that it hopes will boost sales even further during the made-up commercial holiday.
On Friday, Twitch, which is owned by Amazon, announced it was ready to “sell out” for Prime Day, by opening its most popular live-stream channels to home-shopping-style programming. The idea of “selling out” to its new corporate master was intentionally worded for the cross-over event as a way to fess up to the blatant commercialization.
“Twitch is hosting our very own live shopping show on /twitchpresents that promises to be unlike anything you’ve ever witnessed, but, like, in a good way,” the streaming service said in a blog post on Friday. “It’s called ‘Twitch Sells Out: A Prime Day Special Event.’”
Twitch says that for two days dozens of its streamers will hawk everything from gamer gear to kitchen goods. Twitch, of course, is just one part of a much broader live push from its parent company.
Earlier this month, Amazon sent e-mails to ad agencies promoting Amazon Live, an app that enables advertisers to stream live video direct to the site, including to their own branded stores.