The origins of advertising can be traced back to newspaper advertising in the 19th century. Since then, the industry has experienced many changes. It has adapted to new technology and changing audience demands to remain relevant and effective.
Now, we are experiencing another wave of progressive technology and it’s presenting new marketing opportunities and raising new questions.
Enter augmented reality (AR). A medium which offers fresh ways to engage and make an impact.
AR has few rules and almost no boundaries, but also unique challenges.
In 2017, a group of artists digitally “vandalized” Snapchat’s AR overlays of Jeff Koons’ sculptures throughout Central Park. The event raised important questions—should augmented reality experiences be governed by similar rules to real life experiences? Who controls AR?