Black Friday-Cyber Monday Conversions Surged In 2020: Will They Do The Same This Year?

Black Friday-Cyber Monday Conversions Surged In 2020: Will They Do The Same This Year?
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Ecommerce conversions grew by 32% in 2020 YoY, according to The Ultimate Black Friday & Cyber Monday Marketing report, a new study from Wunderkind. 

But the report warns that the Delta variant could depress those numbers a bit this year. Still, marketers can expect sales to remain high if they employ “an effective owned-marketing strategy as people stay a bit wary of in-store shopping.” 

In contrast, conversions rose by only 6% in 2018, 13% in 2018 and actually fell by 25% in 2017.  
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