Boomtown Metrics: Email, Text And Push All Saw Gains In 2020

Boomtown Metrics: Email, Text And Push All Saw Gains In 2020
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Conversion rates peaked by over 100% in 2020 — for email, SMS and push, all three, according to Omnisend’s 2020 Ecommerce Statistics Report: Email, SMS & Push Messaging Insights For 2021.

Email promotional campaigns experienced a 108% hike in conversions for DTC brands, while SMS rates saw a 102% increase. 

And web push notifications drew a 28% conversion rate — almost a 500% boost. 

SMS message sends grew by 378% more, and push notifications grew by 1000% YoY.  
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