Boosting email engagement is not nearly as complicated as young brands tend to think, especially if you are already familiar with using insights and have previous experience in marketing. By the latter, we primarily imply — communication.
Even if you are completely new to email marketing, you stand a good chance of growing your brand if you keep analyzing your campaigns’ performance and encourage feedback. In a nutshell, that’s all there is to success.
However, the trick is in getting people to actually open your emails, which is a bigger challenge than the quality of the actual offer and the content of your messages, believe it or not.