Email marketers are facing enough stresses as they approach the holiday season. Here’s another one: The increasing numbers of people using their company emails for personal activities.
A staggering 93% of Gen Z employees are guilty of this practice, and 59% of workers overall, according to the Trust Issues Survey from SailPoint Technologies, conducted by Dynata.
Moreover, 77% of Gen Z and 55% of millennials are using corporate emails for their social media logins, complicating the profiling process. Only 15% of Gen X and 7% of boomers are guilty of this.