It can be easy to fall into common content marketing traps from time to time, especially if you’re a business owner without a marketing team or without content marketing experience. But while many mistakes are harmless, committing one of these faux pas can actually end up working against you in the long run. Instead, improve your content marketing efforts by stopping these habits cold turkey.
What’s one thing business owners should stop doing in their marketing content, and why?
1. Creating With Money in Mind
Business owners should stop marketing content with the money in mind. Market your content with the aim to help your consumer. With any content marketing strategy, you have to have a happy balance between providing value to your consumers and promoting your business. People are smart and they will sense right away if you’re trying to sell them or if you genuinely care about them as consumers. – John Hall, Calendar