In 2020, we saw a vast increase in the usage of email marketing as the volume of senders skyrocketed. Will this trend continue into 2021? Or should we expect a different kind of disruption in the coming year?
I checked in with several of our in-house experts at Validity, and here are our top five predictions for email marketing in 2021:
With email maintaining its role as the most trusted digital marketing channel, especially during a pandemic, list sizes have grown significantly.
According to our data, year-over-year global email volumes are already up by 25%. And those numbers continue trending upward. This ongoing expansion of email volume will make it harder to get into people’s inboxes, and harder to get people to engage with the messages they do receive in 2021.