When email marketing tools first allowed marketers to insert a customer’s first name, it was like magic. That was a long time ago. And the magic has gone.
Personalisation is still very important for effective email marketing. But that goes beyond the simple “Hi Jeff” or “Dear Jeff” opener.
Why is this? Well, your clients, like everyone else have got wise to this system generated “personalisation”. So, it is no longer personal. Therefore tip #1 is ditch the use of “Hi client”. Be brave. Ditch it.
Tip #2 – Speak to the crowd if you are sending out emails through our CRM system or email marketing platform, then you are reaching many clients and prospects at once.