Email marketing is consistently giving the best ROI among all digital marketing channels, and 2021 is not going to be an exception to it. An estimated 319.6 billion emails will be sent and received each day in 2021, with ROI projected as high as 4400%. That’s a highly promising figure but sending out emails in such huge volumes is impossible without email automation.
It helps businesses get in touch with their customers and propels their growth through facilitating engagement, client servicing, and sales. Today, we will understand how you can use email marketing automation to accelerate your business’ growth. All you need is email campaign blueprints, HTML email marketing templates, and email marketing software. Read ahead to know more on the subject.
What Is Email Automation
Email automation refers to user actions as predefined ‘triggers’ for sending an email. It is often personalized and serves the interest of the receiver. Predefined workflows are used to achieve email automation, and the email automation software generates user-specific data with each interaction.