Email is a critical marketing tool. Research firm Statistica reports that in 2020, about 306 billion emails were sent and received every day worldwide, and this figure is projected to increase to over 376 billion daily emails within the next few years.
That should not surprise anyone running a small business. According to recent research from Campaign Monitor, an email marketing platform, 64% of small businesses use email marketing to reach customers.
Unfortunately, there is still a great deal of confusion among small businesses owners about how to best deploy email marketing.