The key to running a successful business is enticing customers and clients to do business with you. So whether you’re scrambling to lure customers back during a global pandemic or expanding your markets during “normal” business times, the question is, How do you do that? What are the best ways to get customers to come to your store, website, restaurant, office, etc.?
We all know the answer: it’s marketing. But marketing is not a simple process. There are various practices, tactics, and strategies that are part of an overall marketing plan—and they are constantly evolving. It can make formulating a marketing plan for your small business overwhelming.
To help simplify the process, there is one marketing method that has maintained its claim to fame. Email marketing still promises to deliver the highest ROI of all marketing channels—$42 back for every dollar you spend.
That’s not to say email as an industry, and your approach to it, isn’t evolving—it is, or it should be. As Tom Kulzer, CEO and founder of AWeber, a leading email marketing solution for small businesses, says, “The most effective [email] marketing strategies adapt, grow, and innovate.”