The email open rate for retailers has jumped by 12% over the past three weeks. And it has risen during the most recent week by 16%, week-over-week (WoW), LiveIntent reported on Tuesday.
LiveIntent analyzed data from the campaigns running on its platform. The company claims that it connects 2,500 publishing and advertising brands with over 290MM consumers per month.
Among other things, it found that retail impressions and clicks were highest at the beginning of the week and lowest on weekends.