Emojis are deemed unprofessional when used in workplace emails, but not in marketing messages, according to a report by Clutch.
This contradicts studies by Worldata showing that emojis are overused in marketing emails. But Clutch argues in a blog post that emojis can become “part of a company’s brand.”
“Along with that extra nudge, emojis can also become part of a company’s brand,” it states. “You know a weekly promo sale from your favorite clothing store is coming when the fire emoji hits your inbox.”