Emojis Are Useful In Marketing Emails, But Not In The Workplace, Study Finds

Emojis Are Useful In Marketing Emails, But Not In The Workplace, Study Finds
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Emojis are deemed unprofessional when used in workplace emails, but not in marketing messages, according to a report by Clutch.  

This contradicts studies by Worldata showing that emojis are overused in marketing emails. But Clutch argues in a blog post that emojis can become “part of a company’s brand.”

“Along with that extra nudge, emojis can also become part of a company’s brand,” it states. “You know a weekly promo sale from your favorite clothing store is coming when the fire emoji hits your inbox.”
 
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