Sixty-five percent of total ecommerce sessions were generated through search in 2019, and the global ecommerce market is projected to produce $4.89 trillion in retail sales this year. Among those search-generated ecommerce sessions, more than half have come from organic searches, according to Statista's figures. And these organic searches are driven by SEO-driven content marketing.
However, for that content marketing to be effective, marketers have to do more than just post on a company blog — they have to reach out to customers where they are and work to direct traffic back to their site. But with a seemingly endless supply of marketing tools out there, it can be difficult to figure out which are the best to use. Tool fatigue is real, and it can cause even the most experienced marketers to become overwhelmed.