Harris Poll Reveals A Quarter Of Advertisers Boycotted Google, Too

Harris Poll Reveals A Quarter Of Advertisers Boycotted Google, Too
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Suppose they held a boycott and nobody noticed? That might be the best way to describe the findings of a study indicating that a quarter of Google's advertisers boycotted it in the past.

The study, part of a national poll of business professionals who say they advertise on Google and Facebook, was conducted by the Harris Poll conducted for digital ad exchange OpenX last summer during the height of an ad boycott targeting Facebook for its lax controls over hate speech, racist rhetoric and disinformation.

While Google was not explicitly targeted as part of that ad-hoc effort, there likely was some spillover to YouTube, which has also come under criticism for its lax oversight and role circulating questionable social content.

While OpenX published some of the Harris Poll findings previously, this boycott data has not been made public until today, according to an OpenX spokesperson.

Read more at MediaPost

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