Content marketing is the only type of marketing that doesn’t cost anything. What's more? It’s as profitable a marketing strategy as paid search advertising or paid social marketing. Below are some pointers to help you decide whether to invest your resources in content marketing and guide you through building a successful content marketing campaign that’ll get results.
You’ve probably heard many times the importance of keeping a blog and creating social content. Assessing the necessity is the first step to a good content marketingcampaign. Does it align with your business model? Do you have the resources for the upkeep of a blog site? Content marketing is a lot of work. If you don’t see how content marketing can serve you, or if you don’t have the means to update the blog periodically, now is not the right time to launch content marketing.
If content marketing serves your business model and you have the resources to run the blog, ask yourself this next: What’s your goal? In other words, what are you trying to accomplish with a content marketing campaign?