How Apple’s IOS 15 Update Affects Your Email Marketing

With its recent IOS 15 update, Apple released a series of privacy updates designed to protect consumer privacy by blocking ad trackers and cloaking email activity. While Apple has long been an advocate of consumer data privacy, this latest update is causing a stir among marketers and agencies who rely on these first-party data insights to reach Apple consumers.

Let’s dive into what these privacy updates mean for your email marketing and how you should respond.

Apple IOS 15 Privacy Updates

In this latest update by Apple, consumers are gaining more control over the data they share through Mail Privacy Protection, Hide My Email and Private Relay.