Social media affects political decisions – for better or worse, University of Hawaii at Manoa researchers say.
As the election season heats up, it’s important to understand how sites like Facebook and Twitter could be affecting voters’ political opinions. UH researchers from the Hawaii Computer-Human Interaction Lab recently produced a study that looked at how adults born after 1980 make decisions about candidates by using social media.
The group of researchers — Sara Douglas, Roxanne Raine, Misa Maruyama, Bryan Semaan and Scott Robertson — found that posts on social media can change millennials’ stances on issues and the way they feel about how public officials serve the community.
Yet it’s not only the content candidates are posting online, but also how social media sites filter news feeds that could be influencing voters.