Recently I’ve noticed a trend in emails coming from technology companies: big, heavily designed email headers. At first glance, you wouldn’t think this trend was a bad thing.
After all, strong visual design can be captivating — and of course, who wouldn’t want their email to be captivating?
But as I’ve been consulting on the strategy of more of these projects for mid-market and large companies, I’ve had to warn more senior leaders away from these heavily designed emails …
because they can do more harm than good.