How Great Design Can Kill an Email

How Great Design Can Kill an Email
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Recently I’ve noticed a trend in emails coming from technology companies: big, heavily designed email headers. At first glance, you wouldn’t think this trend was a bad thing.

After all, strong visual design can be captivating — and of course, who wouldn’t want their email to be captivating?

But as I’ve been consulting on the strategy of more of these projects for mid-market and large companies, I’ve had to warn more senior leaders away from these heavily designed emails …

because they can do more harm than good.
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