Should all of your videos really be shorter than two minutes? That’s long been the rule of thumb I’ve come across again and again over the years.
More recently, the rapid rise of TikTok and the arrival of Instagram Reels has led to plenty of articles arguing that even shorter videos are the future. Why? Because completion rates are much higher on shorter videos.
Well, of course they are. If every book I read was only ten pages long, I’d easily smash my ambitious Goodreads target each year. But I’d also never read beyond the picture book section of the local bookstore, which does seem rather limiting.