A new type of advertising is on the rise: the social media influencer.
Lori Loughlin’s daughter Olivia Jade was raking in the cash as an influencer before her parents were accused in the college admissions scandal, but other influencers are still living top lifestyles due to their popularity online. (Her parents have pleaded not guilty.)
Josy Lentner, a social media influencer who attends the University of Arizona, has gotten tons of free merchandise from companies wanting to promote their brands on Instagram. Lentner has 23,000 followers.
What kinds of posts does she like to make?
“Bikini pics always, they also get more likes, and just me having fun at college. People love to see that,” Lentner said.