How to Avoid Wasting Money on Marketing Automation

How to Avoid Wasting Money on Marketing Automation
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Annuitas Group reports that “businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads.” It is not surprising that the adoption of marketing automation is surging in the business world.

If you have seen this report, you already know that the gold fever for marketing automation is justified.

But should you join the automation bandwagon? Let’s find out in this article if you should spend on marketing automation and, if yes, where you should put your money.
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