A content marketing plan has a crucial role to play in the success of your business. If you’re doing content marketing without a strategy in place, the chances are high that you may not succeed at it. Also, it’s not enough to just have a content plan in place. You also need to document it well.
And facts point towards that too.
About 69% of the most successful B2B businesses have a well-documented content strategy. On the other hand, only about 16% of the least successful businesses have one.