Email marketing is an evergreen strategy for marketers and is amongst the most convenient ways of reaching out to new as well as existing customers. Email marketing campaigns have been boon for companies and online marketers who want to either launch, promote, rebrand, or showcase the value proposition of their products or services.
According to a report by Backlinko.com, nearly 4.03 billion people across the globe use email marketing, and the number is expected to grow to as high as 4.48 billion by 2024. No platform seems to be close to the reach of email marketing as a platform.
Email marketing is also an excellent technique to run your retargeting campaigns and to re-engage with your prospects who at one time expressed their interests in your products or services and later drifted away.