Repurposing content for your email marketing campaigns is pretty much exactly what it sounds like. You take a blog post, or Instagram story, or any other marketing material, and you repackage it into an email to send to your customers and subscribers as part of your email marketing strategy.
What are the benefits?
Why spend more time and money producing new content when you can use existing content in new and interesting ways? By doing so, you reduce the amount of money and time spent on producing content.
You reuse perfectly good content, and you recycle (or perhaps upcycle) that content by repackaging it into a new format. You want to keep your brand’s digital experience engaging without being overwhelming. Marie Kondo that stuff.