Digital advertising is supposed to be the fuel of the future, funding new companies (and IPOs) that provide us with services we never knew we wanted — Facebook, Pinterest, Twitter, etc. — while tearing away at our privacy.
But there’s a problem.
Digital advertising is annoying users and starting to creep us out.
I don’t want to see ads for lightweight jackets for the next three months just because I searched for one last November.
And by the way, isn’t that a bit backward? If I already bought the jacket, why is it still being marketed to me?