New figures show that marketers spent $479 million on podcasts ads last year, and are projected to spend over $1 billion by 2021.
These figures are from the Interactive Advertising Bureau (IAB), and PwC, and reported on by eMarketer.
In an analysis of the US podcast advertising industry, it was found that self-reported podcast advertising revenues grew 34% in 2018. It’s predicted that revenue will grow 42% this year.
Lauren Fisher, the principal analyst at eMarketer, speaks on the growth of podcasts and the value they provide to listeners:
“Podcasts are one of the fastest-growing, if not the fastest-growing category within digital audio.