It’s the most difficult environment in a generation.
The issue matrix has shifted dramatically from a few months ago when the environment was among voters’ top concerns — and could shift again before November.
The pool of likely voters is murky as turnout is difficult to forecast, in part, because the electorate may look dramatically different as more voters are drawn into the process through expanded vote-by-mail programs.
And as lockdown orders are lifted — or in some cases extended — different parts of the country are having hyper-localized experiences with COVID-19.
Having considered all this, media consultants and polling professionals tell C&E their messaging strategy in starting to come into focus.